For more than two decades, I've been a dominant force in Google Advertising, which started in 2002 by globally securing the #1 position for "search engine optimisation" on prominent search engines, Google included. My achievements paved the way for the establishment of Australia's largest SEO firm, 1st Place Design, in 2005. By 2007, our SEO portfolio was one of the strongest in the world.

After selling 1st Place Design in 2009, I delved into the development of AI for complex paid advertising. By 2018, my AI was pioneering industry standards, optimising millions of dollars in ad spending for large corporations.

In 2020, amidst the COVID-19 crisis, my avant-garde AI emerged as the cornerstone for a consortium of tech companies and universities, crafting an early detection system for the virus. This invaluable contribution led me to present my AI-generated targeting architecture directly to the Australian Prime Minister and the CEO of Google Australia.

Come September 2023, after amassing 23 rewarding years of hands-on experience, I've ignited a fresh path by establishing my own consulting business. As I embark on this new journey, I am wholeheartedly committed to guiding my clients in navigating the intricacies of the Google advertising landscape.